“We consolidated our sound on that EP,” agrees Des. “It was more concise.” Des also notes other influences on the band’s current material such as the “pre - Love Cats” version of The Cure, when Robert Smith et al were mired in the moody, dark rock of “Seventeen Seconds, Faith and Pornography”.
“We were inspired by their rhythmic and aesthetic shadow,” he says, adding that, instead of “chasing quantized perfection” in the studio, they tend to go for a sound that, while not technically immaculate, “really rocks”.
Adept in the studio, exciting live, now all SVM had to crack was how to sell their records. They’re approaching this in a novel way, with My Major Company, who operate via crowd funding, a new type of record label system, already successful in France, whereby fans are encouraged to invest in new artists, giving them a say in the future direction of the bands or singers. SVM needed £100,000 to make it work, and they amassed that sum in an astonishing two months.
Of course, none of this would work if their songs weren’t strong, and luckily Some Velvet Morning have those in spades. “Don’t Think,” from their new album “Allies,” is plangent and heartfelt, with echoes of Peter Hook’s trebly bass and U2’s ringing guitars. “Control” is all about control - controlled performances and controlled dynamics, as the players reach peak after peak. On “Resistance,” the guitar riff is instantly recognisable, one of those songs designed to rouse audiences at festivals, with Des’ declamatory tones never being swamped by clatter. Meanwhile, “The River” is the sort of quietly brooding, slow-building affair that gives rock ballads a good name.
You can imagine "Allies" lead single, “How To Start A Revolution,” filling the biggest of rock venues, with the band given plenty of space to roam. Here as elsewhere, the move from intro to verse to chorus is subtly explosive. The track featured in Irvine Welsh's 'Filth' in 2013 and will appear, with other SVM tracks, in 'The Smoke', starring Matt Di Angelo from BBC's 'Hustle', released on 20th Oct 2014. Meanwhile, SVM are in the studio working on a new album
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